Amsterdam · Global
Advisor to startups, scale-ups, and enterprise teams building GTM operations that compound.
Start a conversation →Selected Engagements
2025 – Present
Sluicebox
Carbon intelligence startup supporting Fortune 500 clients with AI-driven regulatory compliance and carbon emission reporting.
Strategy design · P&L oversight · AI compliance product roadmap
2023 – 2025
Catawiki
Europe’s leading online auction marketplace for special objects. Led sales operations, enablement, and seller experience across the platform.
36% reduction in lead conversion time · 87% increase in average lead value
2021 – 2023
Freelancer.com
Global freelance marketplace enterprise division. Directed global operations and GTM strategy for Fortune 500 and government clients.
$11.5M NASA contract · 50% YOY revenue growth
Expertise
“The work is making revenue operations a compounding asset, not a cost centre.”
GTM Strategy & Execution
Building go-to-market infrastructure for B2B businesses across AMER, APAC, and EMEA. Specialised in market entry, segmentation, and commercial alignment from first principles.
Revenue & Sales Operations
Designing the systems that turn pipeline into predictable revenue. Forecasting, enablement, incentive design, and cross-functional coordination at scale.
AI-Driven Commercial Enablement
Integrating AI across sales, seller communication, and product personalisation to reduce friction and unlock commercial impact without proportional headcount growth.
Enterprise Program Management
Pre-sales through post-sales execution for complex, multi-stakeholder deals. Multimillion-dollar contract management with government agencies, Fortune 500, and global mid-market.
Experience
Chief of Staff & Strategy
Sluicebox
Carbon intelligence and regulatory compliance, Amsterdam
Head of Commercial Operations
Catawiki
Luxury auction marketplace, Amsterdam
Customer Advisory Board
HubSpot
Panellist on AI and B2B sales growth alongside CEO Yamini Rangan and executive team
Director of Operations, Enterprise
Freelancer.com
Global enterprise division, Vancouver
PreSales & Business Operations Manager
Freelancer.com
Enterprise programs, Fortune 500, Vancouver
Project Manager
Progressive Automations
New product development and supply chain, Vancouver
Independent Consultant
Self-Employed
GTM strategy, presales enablement, government proposal consulting
Education & Credentials
In the Room
Panellist on AI and B2B sales growth alongside HubSpot’s executive leadership
1:1 session with Yamini Rangan and team on the future of sales and buyer behaviour
Contracted to NASA’s Open Innovation Services programme via crowdsourcing platform
Let’s Talk
Available for advisory roles, fractional engagements, and select consulting work.